Tacoma Brand Redesign
This project was to learn how companies & events used brand identity in their way finding..
Process:
- Brainstorm
- Research
- Sketch
- Ideate
- Iterate
current project… more to come!
To start this project we started brainstorming.
To really understand the meaning behind the event research was required on the team, the MiLB and the MLB.
Next was to understand how to apply the identity into the market, to do this it is required to see what they have done originally.
Understanding the competition market is just as important as knowing your own.
Ask yourself by looking at the board below, “What do you feel is important about this company and event?”
On to sketching.
The digital ideation process also required more research on the technical movements of the game.
Narrowing it down into concepts to move forward with.
